AUTOMOTIVE AFTERMARKET

Over the years, IronHorse has multiple engagements within performance segment of the automotive after-market and have relationships with many people and firms that compete in this exciting space.

 

The $30 billion performance segment of the after-market is in reality a collection of segments each of which has a different consumer focus, market variables, products emphasis and distribution channels. One thing each of these highly exciting segment shares-intense passion, loyalty and brand love affairs that are truly unique:

 

• Custom wheels and performance tires
• Accessories and custom body and finish treatments
• Vehicle performance system enhancements and upgrades
• Racing
• Euro
• Street Performance
• Street rod and custom
• Off road
• Light truck
• Heavy-duty truck
• Restoration and restyling
• Converters and installers